Thursday, September 9, 2010


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Jun Takahashi is a big fan of Joy Division and Patti Smith. In fact, the fashion designer was a member of a band in his youth, namely Tokyo Sex Pistols. Music has always been a major inspiration and key influence in Undercover aesthetic.

Coming autumn, Undercover and Coca-Cola zero® are taking on the theme ‘music collection’ to create a collaboration named ‘Zero Makes Noise’. In order to showcase the concept, Takahashi has also designed a new look for the famous Undercover bear, holding an electronic guitar – a one-of-a-kind Blind Fold Bear emblem. There will be four collaboration items in this collection, including Undercover × Coca-Cola zero® jeans, T-shirt, phone case and tote bag. Printed with Blind Fold Bear at its back, the jeans are complete with Undercover details such as U Mark. The phone cases are tailored for iPhone 3GS and iPhone 4. A project curated by SILLY THING, this is the first non-fashion collaboration for Undercover. We are all holding our breath in anticipation!

Details of Redemption:
1. Undercover × Coca-Cola zero® Jeans:
Please call 3619 5457 during promotion period and follow the instructions to key in relevant Coca-Cola zero® purchase information, to participate in the lucky draw. One winner will be drawn per day.

2. Undercover × Coca-Cola zero® T-Shirt、Phone Case and Tote Bag:
Present Coca-Cola zero® receipt (over the value of HKD$25) at Undercover Hong Kong store. Only while stock lasts.

More details are available on or dedicated phone line 2210 3366.

Promotion period is 18th Sept to 17th October 2010.

Text: iemi | Translation: dilettante
Photo: Kimio Ng
Update: 9 Sept 2010

Unit 11, G/F, Block B, 18 Ka Yip Street, Chai Wan, Hong Kong
+852 2881 8002


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