Sunday, December 25, 2011

Tuesday, December 20, 2011

🚀#BillionareBoysClub. Hardly home buts always reppin'

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The 10 Most-Viral Fortune 500 Brands of 2011

via AdWeek: AdFreak by Tim Nudd on 12/20/11

You can slice and dice online video-viewing data in about a billion different ways. Here's another interesting one—the 10 brands from the Fortune 500 that had the most online video views in 2011, courtesy of Visible Measures. Two of the companies, GE and Ford, are in the top 10 of the Fortune 500 itself—the epitome of sheer size and viral marketing reach combined. Google, which is No. 92 on the Fortune 500, tops this list—largely thanks to its celebrity-studded Chrome campaign, featuring Lady Gaga among others. The player hitting the most above its weight here is Corning, which is No. 350 on the Fortune 500 but had the 10th-most online video views this year, almost all of them for its famed "A Day Made of Glass" video—a real one-hit wonder. (A methodology note from Visible Measures: "The views refer to what we call the True Reach of a brand. We track the original videos that the brands and agencies upload for campaigns as well as copies and derivative content that audiences post across the Web.") See all 10 after the jump.

  1. Corning
    Fortune 500 rank: 350
    Total video views: 16,479,332
    Top campaign: A Day Made of Glass
  2. Best Buy
    Fortune 500 rank: 47
    Total video views: 16,808,022
    Top campaign: Ozzy & Bieber
  3. GE
    Fortune 500 rank: 6
    Total video views: 19,215,436
    Top campaign: Tag Your Green
  4. Coca-Cola
    Fortune 500 rank: 70
    Total video views: 19,821,874
    Top campaign: Siege
  5. Ford
    Fortune 500 rank: 10
    Total video views: 21,135,468
    Top campaign: Fiesta Movement
  6. Motorola
    Fortune 500 rank: 116
    Total video views: 23,984,890
    Top campaign: Goodbye 1984
  7. Microsoft
    Fortune 500 rank: 38
    Total video views: 41,894,378
    Top campaign: Megawhoosh (Make It Possible)
  8. Apple
    Fortune 500 rank: 35
    Total video views: 63,314,155
    Top campaign: Introducing iPhone 4S
  9. Nike
    Fortune 500 rank: 135
    Total video views: 64,308,331
    Top campaign: Back for the Future
  10. Google
    Fortune 500 rank: 92
    Total video views: 78,721,389
    Top campaign: The Web Is What You Make of It

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Monday, December 12, 2011

Hall Of Fame MLB Custom Snapbacks Available Now

Hall of Fame MLB Custom MLB Snapbacks

Hall of Fame has released custom MLB New Era Snapbacks. The teams include LA Dodgers, NY Mets, Oakland A's & the Chicago White Sox. These caps are available now in store and online.

Hall Of Fame Custom LA Dodger New Era Yankee's Fitted Restock

Back by popular demand! Hall of Fame just got a restock on their popular LA Dodgers Yankee color way New Era fitted. This cap is available now in store and online.

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Seriously, Bro: Mark Cuban Invests Big In Brotips


Brotip #1202: If you can't think of a badass idea, take an old idea and do something badass with it. Here's how to build a new media empire in "Entourage" nation.
We were talking about him and we were like, dude, this is our guy: We need Mark Cuban," says Mossab O. Basir, the executive director at Brotips Media, a year-old company that writes wisdom in social media, like fortune cookies for bros. "We're Entourage's number-one fans. We've seen Turtle struggle to get Mark Cuban. Mark's a bro, right? He's totally a bro. He's good times like that. He's the perfect guy to stand behind us. Literally, I flipped him an email with our story and a quick sales pitch, and that's where it started. And we went back and forth until we reached a mutual agreement."

Cuban signed on about three weeks ago, and now sits on the Brotips board. (Though in typical Cuban fashion, nobody from Brotips has met him, or even talked by phone. It's all email.) The dudes are excited. They're planning for exbronential growth.

And Cuban's pumped, too. "I think it is riding a cultural wave that is very leverageable on multiple platforms," he says in an email to Fast Company. "The guys have really captured a huge fan base and they have significant and multiple revenue opps."

How much did he invest? "1 billion dollars and 17 cents," Cuban writes.

Seriously, bro? No. Way.

Brotip #1: There's a 99% chance that you're awesome. Act like it.

Brotips started, like so many bro adventures, because of a girl. Some guy at Emory University had failed to score in the way he'd hoped, and he took to Facebook to vent his frustrations. It got real, man. Ugly. People were talking. That's when freshman Dominique Barfield left a little message--that "99%" line--on the offending dude's wall.

Within 12 hours, 140,000 people had repeated the line on Facebook, Twitter, and Tumblr. Barfield and some friends were like, whoa! They wanted to seize the bromentum, so they launched a Tumblr called Brotips, and started writing more tips--wisdom to build a better bro. They were brolific. Traffic grew. The team launched a Twitter and Facebook page, capitalizing on the brotential of what they were doing: They'd become a media company that produced little tips for big bros, content designed to be easily shared.

Bros get a bad rap, says Yousef Khraibut, one of the founders. He wants the site to take "bro" back from the Jersey Shore, to make men proud to be bros: "An ideal bro is a guy who wants to live life in a way where they're constantly positive," he says. "Instead of a bro being a male who's a douchy, alpha, misogynistic person, a bro can literally be anybody--despite race, gender, or sexual orientation--who wants to remain kick-ass throughout their life, in an extremely positive level.

Turns out, that broclivity was good for traffic. Fifty-five percent of Brotips users are female, because they like the example it sets. The site recently published Brotip #1358: "Meet me at nine," does not mean, "leave your house at nine." A lot of women retweeted that one. "They want guys to see that. So it's like, 'Oh I wish my boyfriend was more like this,'" Khraibut says.

By May, the Brotips team needed someone with business acumen to manage this growth. Khraibut thought back to Basir, who'd worked in marketing at Intelligent Mechatronic Systems when Khraibut was an intern there. "He talked to me about the site for a week," Basir says. "I kept ignoring it. But when he showed me how many visitors he had, I said, What!?"

Brotips has more than 250,000 Facebook fans (and 18 million page views), 400,000 Twitter followers, 300,000 Tumblr users, and 2.5 million visits per month to

Basir signed on. Now Brotips is a team of 11. Basir is 26 years old. The rest are in college, all under age 20, spread across America, Canada, and England. And they aren't all guys. There are four lady-bros.

Brotips isn't inventing advice. It isn't creating an audience. It's just found a voice that resonates with lots of stand-up bros, and it's built a big community purely on the strength of sharable social media--so now it's time to capitalize. Yesterday, its site got a major overhaul: It enhanced visitors' ability to share tips, and created space for advertisers. That finally gives it a home page to match its ambitions.

The team has plans. It's signed up with International Creative Management, which is busily shopping book and TV deals. It's launching apparel--your favorite Brotip on a T-shirt, say. And next year, it'll be starting a brobassador program, which will anoint people at colleges across the country to spread the word and host Brotips parties.

With Cuban, they now have cash and cache to execute their ideas. "We've only just started with Mark," Basir says. "There's a lot of big and good things ahead, hopefully."

Cuban has already given Brotips plenty of business brotips, Basir says. But what of Basir's original hunch--Mark Cuban, ultimate bro? We put it to him: "Mark, do you consider yourself a bro?"

"You have to search the tips to find out!" he wrote.

Always be closing, bro!

Posted via email from The Franchise Way

Yuna – Decorate (Video)

PAC DIV ft. Casey Veggies, Skeme – Top Down (Music Video)