Tuesday, December 20, 2011

The 10 Most-Viral Fortune 500 Brands of 2011

via AdWeek: AdFreak by Tim Nudd on 12/20/11

You can slice and dice online video-viewing data in about a billion different ways. Here's another interesting one—the 10 brands from the Fortune 500 that had the most online video views in 2011, courtesy of Visible Measures. Two of the companies, GE and Ford, are in the top 10 of the Fortune 500 itself—the epitome of sheer size and viral marketing reach combined. Google, which is No. 92 on the Fortune 500, tops this list—largely thanks to its celebrity-studded Chrome campaign, featuring Lady Gaga among others. The player hitting the most above its weight here is Corning, which is No. 350 on the Fortune 500 but had the 10th-most online video views this year, almost all of them for its famed "A Day Made of Glass" video—a real one-hit wonder. (A methodology note from Visible Measures: "The views refer to what we call the True Reach of a brand. We track the original videos that the brands and agencies upload for campaigns as well as copies and derivative content that audiences post across the Web.") See all 10 after the jump.

  1. Corning
    Fortune 500 rank: 350
    Total video views: 16,479,332
    Top campaign: A Day Made of Glass
  2. Best Buy
    Fortune 500 rank: 47
    Total video views: 16,808,022
    Top campaign: Ozzy & Bieber
  3. GE
    Fortune 500 rank: 6
    Total video views: 19,215,436
    Top campaign: Tag Your Green
  4. Coca-Cola
    Fortune 500 rank: 70
    Total video views: 19,821,874
    Top campaign: Siege
  5. Ford
    Fortune 500 rank: 10
    Total video views: 21,135,468
    Top campaign: Fiesta Movement
  6. Motorola
    Fortune 500 rank: 116
    Total video views: 23,984,890
    Top campaign: Goodbye 1984
  7. Microsoft
    Fortune 500 rank: 38
    Total video views: 41,894,378
    Top campaign: Megawhoosh (Make It Possible)
  8. Apple
    Fortune 500 rank: 35
    Total video views: 63,314,155
    Top campaign: Introducing iPhone 4S
  9. Nike
    Fortune 500 rank: 135
    Total video views: 64,308,331
    Top campaign: Back for the Future
  10. Google
    Fortune 500 rank: 92
    Total video views: 78,721,389
    Top campaign: The Web Is What You Make of It

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