This Friday, April 19th, DQM will be releasing its Spring 2013 footwear collection in collaboration with Vans. The collection consists of two shoes, a Vans Authentic and a Sk8-Hi, which use the famous “I Love New York” graphic, the symbol of our city. Designed by Milton Glaser in 1977, the iconic pop-style graphic stands as a postmodern signature of New York; ubiquitous on plastic shopping bags and t-shirts in delis and souvenir stores throughout the city, with the trademarked logo used officially to promote tourism in the state.
The graphic is printed all over on classic off-white canvas on the Authentic, and all over the quarter of the Sk8-Hi, which is finished with a black leather side stripe. The shoes feature a classic white midsole and Vans’ gum waffle sole, flat white lace, and use ‘The Vans DQM General’ branding throughout the shoe: a printed logo at the insole and The General’s signature navy heel tab.
Extremely limited in quantities, both styles will be available exclusively at The Vans DQM General in SoHo, New York and in the DQM online store.
Tuesday, April 16, 2013
DQM x Vans – “I Love NY” Collection